THE LOGO
The ETAPpro logo is a modern, abstract logo with a rounded look and feel. It projects the innovative nature of the company.
The letter E is represented by bars that have the distinct look of the charging bars of a battery or battery charger.
The logo is available in a positive and negative version. And an alternative is available with the baseline 'always in charge'
SPACING
The logo needs breathing space so a minimal amount of space around the logo should always be taken into account. Use the height and width of the top two logo items to determine the clear space.
SIZE
To ensure that the ETAPpro logo is always easily readable, the minimum width for the logo should be at least 3 cm.
PLACEMENT
The logo should be anchored in a grid that respects the minimum spacing. It is preferably placed in the top left corner or alternatively in the bottom left or right of the layout.
evChargeking
ETAPpro is a product of evChargeking.
In order to highlight this connection a version of the evChargeking is available that contains the baseline 'a product of'.
SPACING
The logo needs breathing space so a minimal amount of space around the logo should always be taken into account. Use the height and width of the top two logo items to determine the clear space.
SIZE
To ensure that the evChargeking logo is always easily readable, the minimum width for the logo should be at least 5 cm.
PLACEMENT
The logo should be used as a banner at the bottom of the page. For ETAPpro products the 'a product of' version is preferred
COLOR
Our colors help to solidify our brand and create recognition and trust with our customers. We intentionally make minimal use of color in our brand. If we do use color we use it to spotlight our products, our content or our unique features.
Primary colors
The primary colors of ETAPpro are black and white. The limited use of colors ensures that the product and features are center stage. We also use grey as a supporting color.
Black
#000000
hsl(0, 0, 0)
rgb(0, 0, 0)
cmyk(30, 30, 30, 100)
PMS Black C
White
#ffffff
hsl(0, 100, 100)
rgb(255, 255, 255)
cmyk(0, 0, 0, 0)
Gray
#cccccc
hsl(0, 0, 80)
rgb(204, 204, 204)
cmyk(0, 0, 0, 23)
Secondary colors
To highlight our products and features we use a secondary colors.
Dark blue
#1c32ad
hsl(231, 84, 68)
rgb(28, 50, 173)
cmyk(97, 81, 0, 0)
Light blue
#3a5be7
hsl(229, 75, 91)
rgb(58, 91, 231)
cmyk(86, 66, 0, 0)
TYPOGRAPHY
The main font used by ETAPpro is a google font called Rubik
Rubik is a sans serif font family with slightly rounded corners designed by Philipp Hubert and Sebastian Fischer at Hubert & Fischer as part of the Chrome Cube Lab project.
Rubik is a 5 weight family with Roman and Italic styles, that accompanies Rubik Mono One, a monospaced variation of the Black roman design.
Meir Sadan redesigned the Hebrew component in 2015. Alexei Vanyashin redesigned the Cyrillic component in 2016.
To contribute, see github.com/googlefonts/Rubik.
Fonts
Font faces are an important part of your brand. Interaction happens through text. It is an opportunity to differentiate yourself from other brands.
Text color
Text colors should be limited to the colors defined in the color section.
PHOTOGRAPHY
Images reflect who we are, they inspire and intrigue our customers and allow them to connect with our brand and products. Images should be of the highest possible quality
